The Ultimate Fighting Championship (UFC) has announced a new partnership worth US$100 million with sustainability-focused blockchain foundation, VeChain, for the next five years.
VeChain will now be the UFC’s layer number one blockchain partner, gaining arena signage and physical inventory in the octagon.
The company will also become the title partner of UFC’s official rankings.
VeChain co-founder and CEO, Sunny Lu, commented: “It is a historical moment when VeChain, the layer one publ...
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