UFC Signs $100 Million VeChain Partnership

The Ultimate Fighting Championship (UFC) has announced a new partnership worth US$100 million  with sustainability-focused blockchain foundation, VeChain, for the next five years.

VeChain will now be the UFC’s layer number one blockchain partner, gaining arena signage and physical inventory in the octagon.

The company will also become the title partner of UFC’s official rankings.

VeChain co-founder and CEO, Sunny Lu, commented: “It is a historical moment when VeChain, the layer one public blockchain with the most enterprise adoption, joins forces with the fastest growing sport to raise awareness that blockchain technology is critical in helping deliver major global objectives, such as sustainability.”

“This is just the beginning of a multi-year relationship with UFC, and we really look forward to changing the world together,” he said.

UFC senior vice president of global partnerships, Paul Asencio, said: “VeChain is a globally recognised leader in blockchain technology, and we couldn’t be happier to welcome them as an official marketing partner of UFC.”

“VeChain’s expertise in using real-world blockchain applications to help the public and private sector achieve their carbon-neutral goals is an effort we are proud to support.

“We’re looking forward to working with VeChain to leverage UFC’s worldwide popularity to promote a positive message that blockchain technology can be used to protect our environment for future generations,” he added.