LaLiga has announced Korean company, TVM Inc, as the official metaverse partner of the league, with the organisation focused on boosting fan engagement and the generation of relevant content.
The two-and-a-half-year deal will see LaLiga integrate their current partners into the metaverse, through TVM’s ‘Triverse’, where the league will have a virtual world of augmented reality, focusing on fan experience.
Content from clubs will include press conferences, announcements, match highlights...
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