Toyota NZ, New Zealand Rugby Team Up In Three-Year Partnership

New Zealand Rugby (NZR) and Toyota New Zealand (TNZ) have formalised a new three-year partnership to supporting Aotearoa’s national rugby teams.

The agreement designates Toyota as the Official Mobility Partner for an extensive roster of teams, including the All Blacks, Black Ferns, Māori All Blacks, All Blacks Sevens, Black Ferns Sevens, All Blacks XV, and New Zealand Under 20s.

As a part of this partnership, Toyota branding will be prominently displayed across training jerseys, training kits for each team, and during test matches.

Commenting on the partnership, NZR CEO, Mark Robinson said: “We are thrilled to be announcing a three-year partnership with Toyota today.”

“Toyota is a highly respected and incredibly well-known brand, and we are excited about what we can achieve together,

“Much like rugby, Toyota is deeply embedded in the fabric of New Zealand life.

“The shared values and strategic alignment between our organisations have made this partnership a natural fit.

“Having a global partnership with a New Zealand-based organisation of this calibre presents a significant opportunity to collaborate, as we support our national teams and advance New Zealand’s national sport,” he said.

Toyota New Zealand CEO, Tatsuya Ishikawa added: “Announcing a partnership with an iconic brand like New Zealand Rugby is a big moment.

“As a nation, we are united in our pride for our national sports heroes and heroines. Our vision for ‘Let’s Go Places’ is about bringing everyone on our journey to becoming a mobility company and moving forward together.

“Sport is a powerful connector, and we are excited to work with NZR to engage even more meaningfully with our local communities,” Ishikawa noted.

For Toyota New Zealand, this partnership provides an opportunity to engage with local communities and leverage the global visibility of New Zealand Rugby to enhance their brand’s connection to the sport.

It also promises significant value, particularly in its support for all national teams and in fostering engagement with Kiwi fans during key events throughout the rugby calendar.

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