Toyota Creates History With Australia’s Largest Sponsorship Deal

The AFL has signed a new four-year deal with major sponsor Toyota Australia, taking over Kia and The Australian Open agreement to become the largest sports sponsorship deal in Australian corporate history.

The new agreement, which extends the partnership to 20 consecutive seasons, will run until the end of 2023 and is reportedly worth $18.5 million per year.

Along with continuing as the premier partner of the AFL, Toyota Australia will also become the community partner of the AFL, which includes the Toyota Good for Footy program, and it will be the automotive partner of the AFLW.

“Our partnership started in 2004 and over that time the contribution Toyota has made to footy, not only in the AFL, but at a community level is nothing short of amazing,” AFL chief executive, Gillon McLachlan, said.

“Toyota supporting the AFLW competition further establishes its place in the national sporting landscape.

“We are thrilled with the extension and look forward to working with Toyota for many years to come.”

The sponsorship also includes naming rights for the National Volunteer Awards, the National Inclusion Carnival, the North East Australian Football League (NEAFL) and the National Wheelchair Championships.