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ottenham Hotspur and cinch have formed a multi-year partnership, making cinch the English Premier League club’s first official sleeve partner.

The online car-selling platform’s logo will be displayed on the sleeve of the men’s and women’s team shirts during all first-team matches beginning with this Sunday’s round of games.

The partnership will offer cinch more exposure and further growth, with their logo featuring on the men’s and women’s first team shirt sleeve and the club’s matchday perimeter and digital ribbon advertising system at the Tottenham Hotspur Stadium.

Constellation Automotive Group, cinch owners, chairman, Avril Palmer-Baunack, said: “We’re delighted to have agreed this fantastic multi-year partnership with Tottenham Hotspur, which will support cinch in its journey to become the brand of choice when it comes to buying a used car.”

“We’re all about putting the customer first and taking the faff out of car-buying, and we’re looking forward to getting to know the loyal Spurs fans over the coming years,” Palmer-Baunack said.

Tottenham Hotspur head of partnership development, Nick Hoyle, said: “We are excited to welcome cinch to our family of brand partners as our first official sleeve partner.”

“cinch is such an innovative brand and their customer-first approach is well aligned with our own commitment of delivering an unrivalled experience for our fans.

“We look forward to working with cinch and introducing their brand to our supporters,” Hoyle said.