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Top Super Rugby Pacific Partnerships: Waratahs, Blues, More


With the inaugural Super Rugby Pacific season continuing on after a successful launch despite the challenges caused by the COVID-19 pandemic, here are all the latest commercial partnerships from around the league.

The Blues

Auckland-based club, the Blues, have announced sports nutrition brand, Musashi, as a partner and supplier of supplements and protein powder to the club from grassroots to elite.

The partnership covers the 2022 and 2023 seasons and will see Musashi gain a number of digital and social media integrations.

Musashi New Zealand senior brand manager, Jeremy Adsett, said: “Musashi is thrilled to be partnered with the Blues.”

“The Blues represent the Musashi values providing trusted products and supporting athletes’ peak performance on and off the field.

“We look forward to supporting the Blues protein and supplement needs,” Adsett said.

The Hurricanes

Elsewhere, the Hurricanes have announced a new partnership with music streaming service, Moodagent, which will provide all athletes and staff a free Moodagent subscription, as well as offering all fans a three-month unlimited streaming trial.

Hurricanes commercial general manager, Chris Yeo, said the partnership exemplifies the role music plays in sport in improving performance.

“We all know the effect a song has on us and the emotional connection we have with it,” Yeo said.

“Music is always pumping during our training and gym sessions from heavy drum and bass through to Adele.

“Our players interact with music throughout their daily routine whether it be raising their heart rates pre-training or chilling out when rehabbing and relaxing and Moodagent’s intuitive A.I. curated playlists will create a more personalised listening experience for them.

“We plan to post our playlists on Moodagent via the Hurricanes profile page as well as getting up-close-and-personal with players’ favourite tunes,” he said.

NSW Waratahs

Lastly, the NSW Waratahs have announced a new three-year partnership with Precision Fuel & Hydration, who will provide the club with hydration and energy products on match days and in training.

The partnership adds to the brand’s work across international sport, which includes clubs in the English Premier League, NFL, NBA, MLB, NHL, Formula One, among others.

Precision Fuel & Hydration founder, Andy Blow, said: “It’s a privilege for us to be working with the Waratahs on such a critical aspect of their game-day and training performance.”

“Our team have a deep understanding of the challenges faced by elite athletes competing at high-intensities in hot and humid conditions.

“We are confident that the advantage our knowledge and products can bring to the team will give them an edge in the latter parts of tough games, where less well prepared teams can falter,” Blow said.

For the latest edition of the top Super Rugby Pacific commercial partnerships wrap up from Ministry of Sport, click here.

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