HomeFree ArticleLatest NewsTop Super Rugby Pacific Commercial Partnerships: Reds, Rebels, More

Top Super Rugby Pacific Commercial Partnerships: Reds, Rebels, More

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Top Super Rugby Pacific Commercial Partnerships: Reds, Rebels, More

As the Super Rugby Pacific clubs prepare for the inaugural season of the new format in February by revealing their 2022 jerseys, here are the latest commercial partnerships from around the league.

NSW Waratahs

The NSW Waratahs have announced Futura Technology Group (FTG) as a major partner and official technology provider in a five-year deal.

As part of the partnership, FTG will provide technology solutions including interactive display panels assisting with team analysis requirements, video conferencing allowing squad members to interact with community clubs and schools, and printing and audio-visual equipment.

NSW Waratahs general manager of commercial, Jason Moore, said: “Our corporate partners are vital to our success and it’s fantastic to have FTG join us on this long-term agreement.”

“This partnership not only benefits our administration side of the organisation but is vital to our high-performance program and its ability to run programs not only for the Waratahs sides but also our elite player pathways,” Moore said.

Melbourne Rebels

Rugby Victoria has announced a partnership with Melton Secondary College to develop a new high-performance rugby academy program in 2022 in collaboration with Academy Movement.

The partnership sees Rugby Victoria extend its Government School rugby Academy Programs to four schools across the State.

Western Force

The Western Force have signed one new commercial partnership with Vintage Fine Wine Distributors (VFWD), as well as re-signing two partners, C.D. Dodd and Fit to Travel.

The VFWD deal will see the brand become the new wine supplier of Western Force for the 2022 season, providing wines for the club’s corporate events and offers for club members.

Fit to Travel will remain an official supplier and travel partner of the club for at least the next three years, while C.D. Dodd will feature on the collars of the SuperW and Super Rugby team apparel after continuing on a three-year deal.

Queensland Reds

Lastly, the Queensland Reds have announced multiple new and retained sponsors for the 2022 season and beyond, including Mitchell Ogilvie, Westpoint Autos, and XXXX.

Of the partnerships, Mitchell Ogilvie is a new addition, becoming the official formal wear partner of the club on a one-year partnership, while Westpoint Autos and XXXX have extended their existing partnerships.

Discussing the moves, Queensland Rugby Union (QRU) CEO, David Hanham, said: “It’s an exciting time for the Reds and our partners as we prepare for next year’s inaugural Super Rugby Pacific tournament and the increased international exposure it’s set to provide.”

“It’s great to have Brisbane-founded company Mitchell Ogilvie join the Queensland Rugby Union family.

“As a Queensland brand renowned for their quality suits and customer service, we are looking forward to growing our partnership with them.

“Westpoint Autos and XXXX have both been proud supporters of Queensland Rugby for many years now and we are delighted they have extended their partnerships with us,” he said.

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