HomeBasketballTop NBL Commercial Partnerships This Week: JackJumpers, Kings, More

Top NBL Commercial Partnerships This Week: JackJumpers, Kings, More

Top NBL Commercial Partnerships This Week: JackJumpers, Kings, More

As the NBL heads into the final weekend of the 2021 NBL Cup in the Melbourne hub, here’s the latest commercial partnerships around the league in the past seven days.

The Tasmania JackJumpers have announced their first major sponsor, with the Federal Group joining as the club’s accommodation and hospitality foundation partner.

Meanwhile, the Sydney Kings have partnered with the Aboriginal Health and Medical Research Council of NSW (AH&MRC) to launch the club’s first Indigenous community program, Healthy Deadly Kids (HDK).

HDK was developed and will be run by Indigenous Australians and will target primary school aged children focusing on teaching a holistic view of health and wellbeing.

Sydney Kings CEO, Chris Pongrass, said the program will be made available online for all Australian children.

“We recognised early on that we needed to take small, meaningful steps in order to create a difference in the Indigenous community,” Pongrass said.

“In partnership with AH&MRC and following the introduction of our Reconciliation Action Plan (RAP), we are thrilled to launch our Indigenous community program HDK.

“Basketball is among the most popular sports for Indigenous Australians, the Kings and Flames can use basketball as a platform to help foster positive change, educate the youth on healthy eating habits and lifestyle choices, and encourage participation and elite development in young Indigenous athletes through programs like Healthy Deadly Kids,” he said.

AH&MRC CEO, Robert Skeen, said: “We’re very excited to launch this partnership with the Kings and the Flames.”

“These athletes will inspire our kids and encourage them to enjoy a healthy lifestyle and physical activity every day.

“HDK is about educating the younger generation to make intergenerational changes around healthy eating and lifestyle, so to have these athletes come in and act as role models and mentors, and help with conveying the message is really important,” Skeen said.

Across the rest of the NBL, the Adelaide 36ers have announced their training base, Titanium Security Arena, will now be named Adelaide 36ers Arena after being purchased by new owners, Pelligra Group.

The New Zealand-based side, the Sky Sport Breakers, have also announced the club will make Tasmania their home base for up to six weeks following the conclusion of the NBL Cup.

As part of the move, the Tasmanian Government will invest $750,000 to help cover operational and game day costs as well as an investment into new permanent infrastructure at the Launceston Silverdome.

NBL owner and executive chairman, Larry Kestelman, said: “This is a fantastic opportunity to showcase the NBL in Tasmania ahead of the entry of the JackJumpers next season.”

“We have always said we want basketball to be the number one sport in Tasmania and we thank the premier and the Tasmanian Government for bringing NBL games to Tasmania this season.

“I also want to thank the Breakers for their support in what has been a challenging season for all of their players and staff.

“The JackJumpers will assist the NBL in running these games and they are a great opportunity for Tasmanians to come and enjoy world class sport,” he said.

Share With:
Rate This Article
No Comments

Sorry, the comment form is closed at this time.