HomeFootballTop A-Leagues Commercial Partnerships: Wanderers, Mariners, More

Top A-Leagues Commercial Partnerships: Wanderers, Mariners, More

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Top A-Leagues Commercial Partnerships: Wanderers, Mariners, More

With the 2021/22 A-Leagues season preparing its launch, here are the latest commercial partnerships from around the top-flight of professional football in Australia.

The Central Coast Mariners have reinstated Masterfoods as the club’s official community partner for the upcoming season, extending a partnership which first began in 2012 and saw the brand hold the role of major sponsor for nine years.

Masterfoods will continue to feature across all Mariners playing kits, supporting the Mariners Academy and the School Holiday Clinics and Community programs in the region.

Mariners CEO, Shaun Mielekamp, said: “Once again, Masterfoods have shown exemplary loyalty and support for the Central Coast community in supporting us for a further two years as the official community partner.”

“After several years as the major partner for the club, we now have this excellent opportunity to shift focus towards some more specific outcomes within the community and academy areas of the club.

“This partnership will allow us to drive more resources and outcomes in our schools and community programs, ensuring that there is added support for our most important player pathways within the academy for not only the boys, but the important girls program that is being built to underpin our upcoming A-League Women’s team which is set to enter the competition next year,” Mielekamp said.

Elsewhere in the league, Adelaide United has announced a new partnership with manufacturing company, VALO, for two years, seeing the brand feature on the front of all men’s playing shorts until the end of the 2022/23 season.

VALO has been named the official chairman’s club partner and official training ground partner, showcasing their interactive technology at the club’s training ground in Playford.

Western United have named Japanese crypto exchange company, JPEX, a gold partner of the club ahead of the 2021/22 season.

Western United general manager commercial, Chris Speldewinde, said: “Cryptocurrency and different ways of trading currencies have become such huge things recently, and to have this partnership with JPEX is massive for the club.”

“It shows a really positive attitude from the club, that we are dynamic, reacting to the real world and putting our best foot forward in a number of different sectors with our partnerships.

“JPEX is a company right at the forefront of this technology and we are really excited to work with them, and particularly as well to see them support Tomoki [Imai] this season,” Speldewinde said.

The Newcastle Jets have named Ampcontrol as a new major partner for the club, with the electrical engineering company to be displayed across the front of the men’s A-League away and third playing kits.

Melbourne City FC, meanwhile, have named Genius Childcare as a premier partner for the upcoming season, with the brand to become the presenting partner of the club’s baby and toddler membership offerings.

Lastly, Western Sydney Wanderers FC have announced a host of partnership news, including the extension of their partnership with the Office of Responsible Gambling under GambleAware, working to raise community awareness of the risks of gambling and limit the normalisation of sports betting advertisement in sport.

Office of Responsible Gambling director, Natalie Wright, said the partnership has had a successful tenure since its inception.

“We are thrilled to be working with them for another season, to continue to educate their members, fans, players, staff and community about the importance of Reclaim the Game and highlighting the risks of gambling,” Wright said.

The Wanderers have also announced the signing of a two-year partnership with Komatsu Australia, with the global manufacturing and technology company to feature on the right-sleeve of the Wanderers A-League Women’s kit.

The club has also extended their partnership with JD Sports until at least the end of the 2022/23 season, with the brand to feature on the right back of the club’s men’s team’s shorts.

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