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Top A-League Commercial Partnerships: Brisbane Roar, Melbourne Victory, More


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he last week has been filled with commercial partnership announcements from around the A-League as the clubs prepare for the 2021-22 season starting in October.

Perth Glory has announced BHP will remain the club’s principal partner for the 2021/22 season, retaining its front of kit sponsorship for the club’s A-League, W-League and Academy teams.

Perth Glory CEO, Tony Pignata, said: “BHP’s support has played a key role in the club’s development over the last two years and having them on board once again will enable us to continue that development at every level.”

“Their dedication to creating and contributing to social value within local communities across WA very much aligns with our own ongoing commitment to engage with the whole State and make a positive difference.

“We look forward to working closely with BHP over the course of the next year and hopefully beyond,” Pignata said.

Elsewhere in the A-League, Melbourne Victory has announced sportswear company, Macron, as its new technical apparel partner, with the Italian company set to produce the club’s A-League and W-League kits.

Macron CEO, Gianluca Pavanello, said he is excited to strengthen Macron’s reach in Australian sport after partnering with Melbourne Victory.

“We are happy to enrich the bouquet of Macron teams in the Australian A-League through our new partnership with Melbourne Victory Football Club,” Pavanello said.

“It is a remarkable opportunity for us to gain visibility in a market in which we believe there is huge potential.

“Macron is a brand for those who recognise the values of sport and teamwork and put passion and commitment into everything they do.

“A team like Melbourne Victory truly knows how to express these values on and off the field,” he said.

Wellington Phoenix have announced two new commercial partnerships in the last week, bringing on Wellington-based IT service provider, Layer3, and local family-owned business, Gazley ŠKODA.

Brisbane Roar FC have also announced New Balance as the club’s new official apparel partner, Belgravia Sports Apparel as the club’s new official retailer, and the extension of the partnership between the BRFC Academy and the Queensland Schools Premier League into 2022.

On the New Balance and Belgravia Sports Apparel partnerships, Brisbane Roar CEO, David Pourre, said: “We are extremely excited to be bringing such respected, knowledgeable partners into the Brisbane Roar family.”

“Our partners are incredibly important to us and we are proud that New Balance view our great club as the right fit for their first foray into A-League and W-League kit production.

“This is a business and brand admired for its innovation which will deliver immense benefits for us on and off the pitch.

“Working with Belgravia Sports also enables us to better service our members and fans with wide access to all replica kits and merchandise items through in-store, online and game day sites,” Pourre said.

Western United have also announced a new one-year partnership with Results First Aid Training, with the local company to become the club’s first aid supplier and deliver training to all staff from players and coaches to the administration staff of the club.

Lastly, Macarthur FC have announced a new partnership with Italian footwear manufacturer, Pantofola D’Oro, with the club to become the exclusive retailer and distributor of Pantofola D’Oro across New South Wales.

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