Sports entertainment venture, TMRW Sports, has added more investors after Tiger Woods and Rory McIlroy launched the company earlier this year.

Serena Williams and Justin Timberlake lead are among the dozen of investors announced by the company, which also includes Connect Ventures, CAA, New Enterprise Associates and 25madison.

Additionally, Lewis Hamilton, Tony Romo, Twitch streamer, Tyler ‘Ninja’ Blevins, Reddit co-founder, Alexis Ohanian and Fenway Sports Group owner, John Henry, have also invested in the company.

Commenting on the investment TMRW is attracting, co-founder, Mike McCarley, said: “Over the past year we’ve assembled a team of investors who will help deliver on the TMRW Sports’ mission to positively impact how sports are experienced in the future.”

“We’ve been intentional about diversity of expertise, thought and backgrounds as we mobilized this strategic group co-led by Connect Ventures and 25madison Ventures.

“From the very beginning our plan has been to partner with the best-in-class in every way imaginable and Tiger, Rory, and I value the support of this unrivaled team of investors, advisors, and ambassadors who believe in our vision to harness technology to create progressive approaches to sports.

“Their combined broad reach and cultural relevance will expand potential opportunities and fanbases for TMRW projects. Plus, many share a passion for golf that only adds more fuel to TGL, our first project in partnership with the PGA TOUR,” he said.

To read about TMRW Sports’ launch, click here.