TikTok Partners With Golf Organisations To Engage Greater Audience

Three major golf organisations, the PGA Tour, DP World Tour and The R&A have announced a partnership with social media platform, TikTok.

The video-based platform seeks to bring a new and diverse audience as part of the partnership, with fans receiving inspiring and interactive golf content from celebrity athletes at their fingertips.

Fans will also have access to interviews, behind-the-scenes clips and playing tips from their favourite golfers.

Commenting on the partnership, PGA Tour marketing and communications director, Ed Jones, said: “We’re excited to launch #golf with TikTok alongside the DP World Tour and The Open ahead of what promises to be a memorable fortnight in golf.”

“We want to see as many people as possible sharing their passion for the game and how they are getting involved, whether at home, at the driving range or out on the course.

“The campaign represents a fun and accessible platform to engage our fans, old and new, ” he said.

New content will tee off mid-July, with the start of the Hashtag Challenge, where users can share how they are incorporating golf this summer.

Strategic partner manager at TikTok, Sanjit Sarkar, added: “This partnership will give golf fans unique access to the game’s most iconic players and tournaments, while enabling the PGA Tour, DP World Tour and Open Championships to grow and reach new audiences.”

“It’s amazing to see how golf is taking off on TikTok and we want to keep bringing our community the best content from the sport they love.

“We can’t wait to see the creative ways people get involved in an exciting summer of golf,” he said.

The partnership will build on TikTok’s rising golf audience, with “#Golf” gathering 27 billion views already.

Will Pearson, Head of Content at the DP World Tour, said: “Between the historic co-sanctioned Genesis Scottish Open and The 150(th) Open Championship, this is a massive two weeks in golf and we are thrilled to be partnering with TikTok, the PGA TOUR and the R&A on the #golf campaign.”

“TikTok has been a brilliant platform for us to reach a younger, broader audience and this collaboration enables us to continue that work,” he said.