Ticketmaster Scores Contract For North Queensland Stadium

Ticketmaster, an American ticket sales and distribution company based in Beverly Hills, has won the rights to become the official ticketing agent for Townsville’s North Queensland Stadium.

Soon to be the home ground of the Cowboys, the stadium will have a 25,000 seat capacity and is due for completion prior to the start of the 2020 NRL season.

Under the new agreement, Ticketmaster will open dedicated ticketing outlets in Townsville, Mackay and Cairns.

Ticketmaster Australia’s Melbourne based managing director, Maria O’Connor, said: “We are honoured to be part of the North Queensland Stadium story, and we can’t wait to be part of the exciting new events that come to Townsville.”

“Ticketmaster has a regionally-focussed content strategy, and we’re committed to doing our best to attract major events to the venue, while also supporting community development.”

North Queensland Stadium manager, Glenn Arboit, said Ticketmaster would help ensure the stadium would become North Queensland’s premier entertainment destination.

“This is going to be a world-class stadium not only for sporting events, but other major entertainment events, concerts and community events,” he said.

“It will be great to have global entertainment ticketing agent Ticketmaster handle ticketing arrangements for the venue, once it becomes operational.

“Ticketmaster has a proven track record in Australia, servicing several major hires at venues like The Gabba (in Brisbane) and Marvel Stadium (in Melbourne), and also successfully implementing ticketing arrangements during the commissioning of Optus Stadium in Perth.

“Ticketmaster’s wealth of experience in ticketing and technology has helped them lead the ticketing landscape for decades, and through their global network they can help Townsville attract major events.”