Ticketek Renews Suncorp Stadium Partnership, Enhancing Fan Experience for Five More Years

Ticketek has renewed its long-standing partnership with Brisbane’s iconic Suncorp Stadium for an additional five years, solidifying a commitment to enhance event access and fan engagement through innovative ticketing solutions.

As one of Australia’s leading ticketing providers, Ticketek aims to leverage its technology to streamline experiences for both fans and event organisers at one of the country’s busiest sports venues.

The collaboration between Ticketek and Suncorp Stadium is expected to further boost accessibility for attendees, promising a range of tech-driven enhancements to ticket purchasing and entry processes.

Geoff Jones, CEO of TEG, Ticketek’s parent company, emphasised the partnership’s value in delivering seamless and engaging live experiences: “This partnership renewal reinforces Ticketek’s commitment to providing Queenslanders with the best access to live entertainment at a world-class venue.”

Suncorp Stadium, which hosts an array of high-profile events each year, including rugby league, union, and concerts, will benefit from Ticketek’s dedicated mobile ticketing app and contactless entry options. These tools are designed to improve operational efficiencies, while reducing wait times for fans.

Alan Graham, General Manager of Suncorp Stadium, noted that “working with Ticketek means we can provide a reliable and efficient ticketing solution that matches the high standards we set for all events held here.”

The extended partnership is a strategic alignment that serves to reinforce Suncorp Stadium’s role as a premier event location, drawing significant foot traffic and tourism to Queensland. It also aligns with Ticketek’s objective to deliver a cohesive ticketing ecosystem capable of handling the complexities associated with large-scale events.

Ticketek’s continued investment in mobile-first solutions is central to this strategy, particularly as it responds to the evolving expectations of digital-savvy audiences. This aligns with broader industry trends favouring contactless interactions and digital convenience, which have grown substantially in response to recent shifts in consumer behaviour.

In a market where efficient access to events and superior fan experiences drive venue loyalty, the Ticketek-Suncorp Stadium partnership underscores the importance of reliable technology infrastructure. With this renewed partnership, both organisations are well-positioned to offer a cohesive experience that prioritises fan satisfaction, while supporting Suncorp Stadium’s standing as one of Australia’s premier sporting and entertainment hubs.

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