3 min read

The New Hockey One League Signs Inaugural Naming Rights Partner


Australia’s new Hockey One League has secured Kellogg’s Sultana Bran as the competitions inaugural naming rights partner.

The new league will be known as the Sultana Bran Hockey One League for at least the first two editions of the competition as part of the partnership with Kellogg.

The Sultana Bran logo will also feature on the front of all 14 Hockey One teams (seven men’s, seven women’s) uniforms, in addition to an array of other benefits.

“We are absolutely thrilled to have Kellogg’s Sultana Bran as the naming rights partner for Hockey One,” Sultana Bran Hockey One General Manager, Tony Dodemaide, said.

“Securing a naming rights partner with a company of the stature of Kellogg is a magnificent fillip for the new Hockey One League and seriously increases the potential of the competition making a significant mark in the crowded Australian sporting landscape.”

“The company has a long history of supporting sports with the likes of Nutri-Grain support for the Iron Man & Iron Woman Series and Special K with AFLW and now another one of their flagship brands with Sultana Bran and Hockey One.”

“We are thrilled that Kellogg’s has recognised the synergies and alignments of their values to those of Hockey One.”

“We look forward to working with them throughout the Sultana Bran Hockey One League when it begins with the opening matches on Sunday 29 September.”

Tamara Howe, Marketing and Corporate Affairs Director, Kellogg’s Australia, said: “We’re very proud to be the inaugural naming rights partner to the Sultana Bran Hockey One League, and extend our partnership with Hockey Australia to the National senior and junior, Men’s and Women’s leagues.

“Sultana Bran has been a family favourite in Australia for decades, and the values of Hockey as a sport and sporting organisation are well aligned to our values as both a brand and organisation.

“The Hockey One League will be played equally by both men and women, equally billed on game day, and, importantly, players will be equally paid – values we truly believe align to ours.”

Notably, the partnership with Kellogg’s and Sultana Bran will also roll over to Hockey Australia’s two highly ranked women’s and men’s national teams – the Hockeyroos and the Kookaburras, as well as encompassing the wider hockey community.

Sultana Bran will be a supporting partner and official breakfast cereal of the Kookaburras and Hockeyroos, with the brand logo to have presence on the playing shirts of both and the national junior teams – the Burras and the Jillaroos.

The new partnership will be officially launched at a Sultana Bran Hockey One ‘Captains Call’ media event in Sydney’s Martin Place at 10am AEST on Wednesday 25 September 2019.

It's free to join the team!

Join the most engaged community in the Sports Business World.

Get all the latest news, insights, data, education and event updates.