Sponsorship 2 min read

The National Football League Expands and Extends Strategic Partnership with Genius Sports in Multi-Year Deal

Written by MOS Editorial Team

Published on 12 June 2025

The NFL has extended its multi-year partnership with Genius Sports, reinforcing the company’s role as the League’s exclusive distributor of official data, video, and betting feeds.

Under the renewed deal, Genius Sports will continue to supply real-time play-by-play stats, proprietary Next Gen Stats, and the NFL’s official sports betting data feed to media outlets and sportsbooks globally. It will also retain exclusive rights to low-latency live game streams for sportsbook platforms and expand its role to include in-game ad sales and international inventory reselling.

“The NFL represents an incredible platform to enhance our business,” said Genius Sports CEO Mark Locke. “This expansion marks a milestone in our rollout of FANHub and further deepens our role across the NFL ecosystem.”

NFL VP Brent Lawton called Genius a “vital strategic partner,” noting the collaboration’s potential to create new fan engagement opportunities.

The partnership continues to power innovations like BetVision, launched in 2023 as the first immersive sports betting stream, and the upcoming EA SPORTS Madden NFL Cast in 2024.

Genius will also maintain its integrity services across all NFL games, supporting the League’s emphasis on maintaining trust in its growing sports betting operations.

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