The French Football Federation (FFF) and food delivery service, Uber Eats, have confirmed a new three-year deal, ending June 2025.
Last November Uber Eats extended its deal for Ligue 1 naming rights until the end of the 2023/24 season.
Now in this new agreement, Uber Eats is entering the national team arena becoming a major partner of the French women’s, men’s and youth teams from June 2022 to June 2025.
FFF president, Noël Le Graët, said: “It is with sincere pride that we welcome Uber Eats among our major partners.”
“A leader in its market, the Uber Eats brand has quickly become a part of French people’s daily lives since its launch in 2016.
“Because of its existing commitment to the world of football and our shared values, our partnership became obvious and natural.
“It is with great pleasure that we look forward to the next three seasons of collaboration,” said Graët.
Uber Eats general manager for France, Switzerland and Belgium, Bastien Pahus, added: “We have been present in France for six years with a strong local presence and we are therefore very proud to join forces with FFF, an emblematic national organisation, and to become a partner of French football in its entirety.”
“We want to celebrate every football fan during the upcoming local, national and international events and offer them ever more innovative experiences to live their passion.
“We warmly thank FFF for having chosen us to accompany them over the next three seasons,” said Pahus.
The agreement was brokered by Fuse France, the sports marketing department of the Omnicom Media Group network.
