The FA, the governing body of English football, has set its sights on the APAC as a key market for growth, and with a growing love and passion for the sport in the region, the FA sees great potential in reaching out to fans.

To tap into this market, the FA has taken several steps to promote its flagship competition, the Emirates FA Cup.

The competition is widely regarded as one of the most exciting and dramatic knockout tournaments in the world, and the FA wants to share this excitement with fans in Australia.

The FA has partnered with local broadcast partners to bring games to Australia, and has also implemented a range of localised strategies to increase engagement with fans, including in-game clips and match highlights, localised match and player promotions, and targeted digital campaigns.

The FA is also committed to working with their broadcast partners to ensure that their product is enjoyed by fans in this region, and to continue growing its footprint in the Asia-Pacific region.

Commenting on the FA’s commitment to their broadcast partners in the region, commercial director, Navin Singh, said: “We’re extremely excited to work alongside our domestic broadcast partners Network 10 & Paramount+ to bring the famous Emirates FA Cup trophy to Australia as part of an Asia-Pacific Trophy Tour – the first of its kind.”

“The FA Cup trophy is one of the most revered in world sport and following the 150th anniversary of the competition last season, global interest has never been greater,” Singh said.

The governing body also brought the FA Cup trophy to the region for the first time in late January, where they aimed to engage more fans around the world.