Olympic 2 min read

The Boomers Celebrate New Foot Locker Partnership at Fan Event in Melbourne


The Australian men’s national basketball team, the Boomers, revealed their new uniforms for Paris 2024, featuring the logo of their new major partner Foot Locker during a fan event in Melbourne last Friday.

The event, held at Foot Locker QV Melbourne, celebrated the new partnership between Basketball Australia and Foot Locker.

During the event, Boomers players such as Josh Giddey, Dyson Daniels, Josh Green, Chris Goulding, Duop Reath, Matisse Thybulle, Xavier Cooks, Nick Kay, and Will Magnay participated in an Olympic-focused press conference. After the press conference, the players met with fans.

This partnership shows Foot Locker’s commitment to basketball and its support for the sport’s growth in Australia. The Boomers’ game shorts will now display the Foot Locker logo, highlighting the brand’s role in supporting the national team.

Basketball Australia CEO Matt Scriven mentioned that Foot Locker’s investment will help the sport grow in Australia. The partnership aims to nurture young talent and promote basketball nationwide.

Foot Locker’s involvement goes beyond just branding. It aligns with Basketball Australia’s plans for the sport’s future, promising benefits for both players and fans.

As the Boomers gear up for their Olympic campaign, this partnership with Foot Locker adds excitement and anticipation, supporting the sport’s continued growth in Australia.

Similar Stories

Olympic 2 min read

Gymnastics Australia Appoint Alistair Edgar as New CEO

Gymnastics Australia has appointed Alistair Edgar as its new Chief Executive Officer, transitioning...

Olympic 2 min read

The Boomers Announce Partnership Extension with Signet

Signet, one of Australia's leading packaging companies, has recently renewed its significant sponsorship...

Olympic 2 min read

Infrastructure funding agreement locked in for Brisbane Olympics

A significant funding agreement has been secured between the Federal and Queensland...

View all

It's free to join the team!

Join the most engaged community in the Sports Business World.

Get all the latest news, insights, data, education and event updates.