Olympic 2 min read

The Boomers Celebrate New Foot Locker Partnership at Fan Event in Melbourne

Written by MOS Editorial Team

Published on 30 June 2024

The Australian men’s national basketball team, the Boomers, revealed their new uniforms for Paris 2024, featuring the logo of their new major partner Foot Locker during a fan event in Melbourne last Friday.

The event, held at Foot Locker QV Melbourne, celebrated the new partnership between Basketball Australia and Foot Locker.

During the event, Boomers players such as Josh Giddey, Dyson Daniels, Josh Green, Chris Goulding, Duop Reath, Matisse Thybulle, Xavier Cooks, Nick Kay, and Will Magnay participated in an Olympic-focused press conference. After the press conference, the players met with fans.

This partnership shows Foot Locker’s commitment to basketball and its support for the sport’s growth in Australia. The Boomers’ game shorts will now display the Foot Locker logo, highlighting the brand’s role in supporting the national team.

Basketball Australia CEO Matt Scriven mentioned that Foot Locker’s investment will help the sport grow in Australia. The partnership aims to nurture young talent and promote basketball nationwide.

Foot Locker’s involvement goes beyond just branding. It aligns with Basketball Australia’s plans for the sport’s future, promising benefits for both players and fans.

As the Boomers gear up for their Olympic campaign, this partnership with Foot Locker adds excitement and anticipation, supporting the sport’s continued growth in Australia.