Tennis Australia and Infosys Launch Beyond Tennis: AI-Driven Tennis for the Next Generation

Tennis Australia has unveiled Beyond Tennis powered by Infosys, an innovative gaming app designed to captivate Gen Z, gaming enthusiasts, and tennis fans. This platform blends artificial intelligence, social media, and immersive storytelling, offering users a unique chance to step into the role of a coach or agent for AI-driven tennis players. The app reimagines fan engagement, pushing the boundaries of how audiences connect with professional tennis.

A New Era of Fan Engagement
The free-to-play app transforms the traditional fan experience, allowing users to shape the careers of their virtual players both on and off the court. Players can guide training strategies, engage in life-like simulations, and watch their athletes’ careers unfold on virtual social media channels—all in real-time.

“Tennis Australia is thrilled to partner with Infosys to bring Beyond Tennis to life,” said Cedric Cornelis, Chief Commercial Officer of Tennis Australia. “This platform gives fans and gamers a whole new perspective on professional tennis by embracing new technologies to make the sport more accessible, inclusive, and relevant in a digital world.”

The Teams and Players
Launching with 16 players across eight teams, Beyond Tennis introduces an exciting new league format. Among the players are Liam Jackson from Australia and Anya Shah from India, who will represent the Infosys Aces, a team powered by Infosys. The roster spans the globe, featuring athletes like Connor Hart (Canada), Hiroshi Sato (Japan), Maya Cruz (Philippines), and Thandi Mabaso (South Africa). The league promises ongoing expansion, adding new players and sponsor-backed teams as the platform evolves.

The Role of Infosys
As the Australian Open’s Digital Innovation Partner, Infosys powers the app’s AI-driven features. Navin Rammohan, Infosys Vice President of Global Marketing, emphasized the company’s role in broadening tennis’s global reach: “Beyond Tennis leverages advanced technology and creative ideation to engage new audiences and bring a wider demographic to the sport.”

Innovative Partnerships and Opportunities
Beyond Tennis also introduces new sponsorship models, allowing brands to feature on virtual player kits and in global tournaments. Cornelis highlighted the potential: “Imagine seeing your brand on the shirt of a virtual player competing in a worldwide online league. This redefines sports partnerships in the digital age.”

Expanding Tennis Australia’s Digital Footprint
The initiative aligns with Tennis Australia’s broader strategy to connect with digital audiences. Following projects like AO Adventure on Roblox and the AO Block Buster Tennis Challenge on Minecraft Education, Beyond Tennis exemplifies how the organization uses emerging technologies to expand the sport’s audience.