Telstra Launches New Innovation For AFL Fans
Telstra have announced a new 5G tech innovation, which is designed to improve the game-day experience of visually impaired AFL fans.
With over 400,000 Australians being blind or having low vision, the touch and track technology will create a more immersive experience.
The prototype was created in a working partnership between Telstra and tech start-up, Field of Vision, where the 5G tablet allows fans to track on-field action with their fingertips.
Additionally, having the tablet, which is run on the 5G network, allows the device to translate the action in real-time.
Commenting on the tech innovation, Telstra sports technology lead, Chris Harrop, said: “The number of people in Australia living with blindness or low vision is enough to fill Marvel Stadium more than six times.”
“We want vision impaired fans to have access to the technology they need to bring a live AFL match to life, and we’re excited for the opportunities this project may bring.
“It’s all about the fans and we believe that 5G Touch and Track has real potential to revolutionise the live sports experience at Marvel and beyond.
“Telstra and the AFL have been in business together for over 20 years and Telstra is now the technology and innovation partner for Marvel Stadium.
“We are currently piloting this technology at the stadium, and our ambition is to eventually offer the 5G Touch and Track to visually impaired fans at stadiums across the country,” he said.
AFL executive general manager of customer and commercial, Kylie Rogers, added: “We’re so pleased to work with partners such as Telstra who are finding more and more ways to help our beloved AFL Fans enjoy football.”
“The 5G Touch and Track is so important in helping keep our game accessible and inclusive for all,” she said.
Telstra and Field of Vision will continue to develop the device, and will work closely with Vision Australia, AFL and AFL Blind to create a refined product over the coming years.
The announcement comes after the AFL partnered with TikTok to grow the league’s social media presence.