Team Vitality and Nescafé Announce Strategic Commercial Partnership

In a notable development within the esports landscape, French organisation Team Vitality has confirmed its partnership with NESCAFÉ LATTE for the upcoming 2025 season.

This collaboration is centered around the “Ready to Level Up” campaign, a joint initiative crafted with The Brand Nation, which aims to integrate NESCAFÉ products into the daily routines of Team Vitality players as a means to enhance their performance.

Commenting on the partnership, CEO of Team Vitality, Nicolas Maurer, said: “Welcoming NESCAFÉ LATTE to Team Vitality is a fantastic development for both the club and our broader ecosystem.”

“This partnership showcases our ability to support household names in exploring new opportunities, offering tailored solutions that engage a young, passionate audience.

“Together, we’ll unlock the full potential of esports as a dynamic platform for engagement and innovation for the world’s biggest brands,” he said.

The organisation has recently expanded its portfolio to include chess, marking a significant milestone with the inclusion of Grandmaster Maxime Vachier-Lagrave, particularly in light of chess’s anticipated participation in the 2025 Esports World Cup.

With the addition of NESCAFÉ LATTE, Team Vitality broadens its partner network to an impressive 15 affiliations, including notable brands such as Ben & Jerry’s Magnum, Skin Club, supermarket chain ALDI, KIA, Hummel, and Trade it.

Earlier this year, the team also entered a two-year partnership with ASUS’ gaming-oriented brand, Republic of Gamers (ROG), underscoring its growing influence in the esports sector.

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