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he PGA of Australia has announced a three-year major partnership with TaylorMade, with the golf manufacturer to utilise the PGA’s digital assets and expanded broadcast platform across the PGA Tour of Australasia.

As part of the partnership, TaylorMade will also be engaged in PGA member programs, support the PGA’s Women in Golf Scholarship Program, and support The First Tee Australia, the youth development program for disadvantaged teenagers.

PGA of Australia commercial director, Michael McDonald, said: “We are excited to work with the TaylorMade team on this new partnership.”

“As a leading brand in the golf industry their knowledge and energy for the promotion of our sport will provide great value to the PGA and our members.

“We are looking forward to working with their talented team to build on the unprecedented growth in our sport during the COVID pandemic and create opportunities to engage with the game’s leading experts, our PGA Professionals.

“At the PGA, we recently made changes to our partnership offerings to enable and encourage a broader range of partners from the golf industry and TaylorMade jumped at the chance to join the PGA family and invest further into the golf industry,” McDonald said.

TaylorMade general manager for Australia and New Zealand, Andrew Bayliss, said: “We are excited to enter into a partnership that will share and collaborate on ideas that focus on continuing the wonderful growth that golf has seen over the last two years.”

“Golf is built around fun and enjoyment and at TaylorMade one of our core values is making products that help make the game easier and more enjoyable.

“This is something that PGA Professionals inspire the golfing public to do every day and why this partnership forms an important part of our future together,” Bayliss said.