Betting company, TAB and Australian Turf Club (ATC) have announced an extension to their partnership, where the bookmaker will become the naming rights holder of Everest Race Day.

Along with naming rights, TAB will remain the wagering partner of ATC for the next three years and will provide innovative opportunities for ATC to showcase and grow its brand.

Commenting on the extension, Tabcorp CEO, Adam Rytenskild, said: “We’re thrilled to become Naming Rights Partner of TAB Everest Race Day and to extend our agreement as the ATC’s official wagering partner.”

“The TAB Everest is one of the world’s biggest race days and we’re looking forward to combining the TAB brand, Sky Thoroughbred Central coverage and Sky Sports Radio platforms to grow the event even further.

“This agreement extends our partnership with the ATC to at least 18 years. More than ever, we value our loyal partnerships and look forward to working even more closely together to make this one of the most innovative partnerships in racing to grow both TAB customers and the ATC product,” he said.

ATC chief executive office, Jamie Barkley, added: “TAB and the Australian Turf Club share a long and successful partnership and we are delighted to extend this agreement around our world-class racing.”

“We also proudly share a commitment to delivering unrivalled experiences for all our customers.

“TAB Everest Day and the running of the world’s richest race on turf has become a sporting and entertainment phenomenon watched by audiences around the globe.

“We look forward to this year’s sixth running of the TAB Everest as we join with TAB in promoting Sydney racing to the world,” he said.

Announcement comes after SEN and the MyRaceHorse app partnered to give punters the chance to own a share in a race horse.