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T20 World Cup Broadcast Breaks Foxtel And Kayo Records


The Foxtel Group have revealed the broadcast figures for the 2021 T20 World Cup across its linear and streaming platforms, seeing an average audience of 263,000 for Australian matches.

The viewership equalled a 128% increase on the 2016 edition, with the final between Australia and New Zealand becoming the fourth highest rating T20 World Cup match of all time on subscription television, despite being in the early hours of Monday morning.

The final drew an average audience of 299,000 across Foxtel, Kayo, Foxtel Now, and Foxtel Go, with a further 120,000 viewers of the match highlights on Kayo Minis.

The tournament also saw Australia’s match against the West Indies draw 386,000 viewers, Australia’s match against South Africa drew 376,000, and Australia’s match against Bangladesh drew 346,000 viewers.

Fox Sports executive director, Steve Crawley, said the T20 World Cup was a great opportunity for the broadcaster to lead into The Ashes series beginning on 8 December.

“It was an incredible performance by the Aussie mens side to win their maiden T20 World Cup and pleasing to see so many proud supporters glued to the coverage back home,” Crawley said.

“It doesn’t get any bigger than The Ashes and this recent success in the short-form of the game will no doubt generate even more buzz ahead of the summer.

“This series will be unmissable television on Fox Cricket,” he said.

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