Netball NSW Secures IMB Bank as Premier League Naming Rights Partner

Netball NSW has announced a three-year partnership with IMB Bank, which will see the state’s elite domestic competition rebranded as the IMB Bank Premier League.

The agreement, which runs through to the end of 2028, positions the member-owned bank as a primary supporter of the development pathways for netball talent across New South Wales.

The IMB Bank Premier League serves as the pinnacle of domestic competition in the state, held every Wednesday night at Netball Central. It provides a critical sub-elite platform for athletes, coaches, and officials, serving as a direct bridge to professional opportunities with the NSW Swifts and GIANTS Netball via their respective academies.

Stating that the partnership aligns with the bank’s 146-year history of community investment, IMB Bank CEO, Rob Ryan, said: “We are delighted to become the naming rights partner of the IMB Bank Premier League.”

“We strongly believe in the power of sport to foster healthy competition, build the character and resilience of young people, and help people feel a sense of belonging in their communities,” Ryan said. 

Noting that the infusion of corporate support is vital for the league’s ongoing professionalisation, Netball NSW general manager of competitions, Stacy Harding, added: “We’re thrilled to welcome IMB Bank as the naming rights partner of the Netball NSW Premier League.”

“This partnership will play an important role in strengthening the Premier League and enhancing opportunities for athletes, coaches and officials across New South Wales,” Harding said. 

Strategically, the deal provides IMB Bank with high-frequency brand exposure within a key demographic, while Netball NSW secures the financial stability required to maintain its high-performance environment.

The partnership underscores a shared commitment to community health and the structural integrity of the netball pathway, ensuring that emerging talent has a supported route from local clubs to the national stage.

The 2026 IMB Bank Premier League season officially commenced this month, with the bank’s activation set to feature prominently throughout the competition’s winter schedule.

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