Sydney Roosters Secure Partnership with adidas

The Sydney Roosters have confirmed a new four-year apparel partnership with adidas, with the agreement scheduled to commence in the 2026 season. The collaboration secures adidas as the official supplier for all playing and performance apparel across the club’s entire program.

Under the terms of the partnership, adidas will design and supply the full range of on-field and performance wear for the Roosters’ NRL, NRLW, and pathways teams. Additionally, the agreement extends to the creation of the club’s official off-field merchandise range, which will be available to its members and supporters.

Commenting on the partnership, Sydney Roosters chief operating officer, Jarrod Johnstone, stated how this marks a significant development for the club as it continues to align its brand with high-profile, world-leading organisations.

“Partnering with adidas, one of the most recognised and respected names in global sport, represents a significant milestone for the Sydney Roosters.”

“This partnership is the perfect alignment of heritage, high performance and innovation – values that have long defined our Club.

“adidas is synonymous with excellence, and together we share a drive for continual improvement both on and off the field, so we are looking forward to working closely with adidas to deliver world-class apparel for our players and premium merchandise for our Members and supporters,” Johnstone said.

Adidas Adds More Fire to a Strong Culture  

Expressing pride in the new association with the Sydney club, adidas Pacific general manager, Rachel Howard, said: “adidas is extremely proud to welcome the Sydney Roosters, one of Australia’s most iconic and successful sporting clubs, to the three stripes family.” 

“This partnership is a natural fit, uniting two brands built on a legacy of excellence, innovation, and a deep connection to community.

“We are committed to equipping their NRL, NRLW, and pathway teams with cutting-edge performance apparel, empowering them to reach new heights.”

“We’re equally excited to connect with the passionate Roosters Members and supporters, delivering ranges that celebrate the Club’s rich history while boldly shaping its future.

“Together, we will write the next chapter of this legendary Club,” Howard added.

The 2026 season is scheduled to debut the partnership, with adidas set to unveil a completely new range of playing and training apparel ahead of the Roosters’ pre-season campaign.

The club has directed members to register interest to be the first to know when the new collection becomes available.

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