Sydney FC Launches ‘The Collective’ B2B Networking Platform Ahead of A-League Season

Sydney FC has officially announced the launch of “The Collective by Sydney FC”, a premium business networking and engagement platform designed to connect commercial organisations and executive leaders through football.

Launching ahead of the upcoming A-League 2026-27 season, the initiative aims to harness the commercial power of sport to build structured, meaningful B2B relationships across the club’s extensive corporate community.

Emphasising the objective behind the new enterprise, Sydney FC GM of commercial and marketing, Matt Pound, said: “The Collective is about bringing together ambitious businesses and people who see the value in building strong, genuine relationships.”

“Sydney FC already has an incredibly diverse corporate network and this gives us an opportunity to connect those businesses in a much more structured and meaningful way.

“Football is a fantastic vehicle for bringing people together, but we want The Collective to go beyond matchday.

“It will be about creating connections, opening doors and providing experiences that our members genuinely value throughout the year,” Pound said.

To spearhead the rollout, Sydney FC has formed a partnership with the Founder of The Corporate Collective, Andrew Towner. Towner brings extensive expertise from developing successful relationship-led business networks within the National Rugby League, aiming to replicate that commercial model around the Sky Blues.

The platform will offer tiered Premium and Standard membership packages, providing businesses with a structured calendar of exclusive corporate events, matchday hospitality entertainment, and behind-the-scenes experiences.

Echoing the collaborative vision, Towner, added: “The strongest business communities grow over time through shared experiences and trust.”

“That’s what we want to create with the collective by Sydney FC.”

“Our focus will be on understanding every member’s business, who they want to meet and where we can help create genuine opportunities for them.

“Sydney FC has an outstanding brand, a fantastic corporate community and a passionate network around the club, so there is enormous potential to bring those people together and create something really valuable,” Towner said.

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