Sydney FC Announces New Partnership with Naked Wines

Sydney FC has welcomed Naked Wines as a new partner for the 2025/26 season. Naked Wines is a direct-to-consumer wine retailer that connects customers—known as “Angels”—with independent winemakers across Australia and New Zealand. 

As part of the partnership, Sydney FC Members will receive exclusive discounts across Naked Wines’ extensive range.

Sydney FC’s general manager, commercial & marketing, Matt Pound, said the partnership reflects shared values and a celebration of community.

“We’re thrilled to welcome Naked Wines to the Sydney FC family,” 

“Like us, they’re driven by passion and authenticity, and an enthusiasm to connect and engage with their people directly.

“It’s great to be able to reward our valued and loyal Members with these discounts, and I’m sure they will love having access to their incredible wines,” Pound said.

Expressing his enthusiasm about the partnership, Naked Wines CEO, Paul Connell, said the collaboration brings supporters and winemakers together in a meaningful way.

“We love bringing communities together, whether it’s over a glass of wine or a Sydney FC match.” 

“This partnership means fans can explore top independent wines, support local winemakers directly, and enjoy exceptional value too: what a trifecta. And of course, every great win deserves a great toast,” Connell said.

The partnership will feature a number of joint fan and member engagement initiatives throughout the season, including giveaways and curated experiences.

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