Sydney FC Announce Multiple Partnerships in Lieu of Wrexham Matchup

Sydney FC has secured partnerships with More telecom, Anytime Fitness, Gilton Valeo Lawyers, and EatClub. While some of these are long-term arrangements for the 2025/26 A-League season, their partnership starts with the high-profile Wrexham friendly on 15 July at Allianz Stadium.

Sydney FC has welcomed More as its Official Telecom Partner for the upcoming season.

This marks More’s introduction into sports sponsorship, aligning their “refreshed look and renewed energy” with Sydney FC’s brand.

The partnership began with More featuring on the sleeve of Sydney FC’s playing kit for the Wrexham match, providing immediate exposure on a global stage.

Emphasising the strategic alignment of this partnership, founder and CEO of More Andrew Branson, said: “This partnership with Sydney FC marks a pivotal moment in our brand journey, being our first step into the world of sport with our refreshed look and renewed energy.”

“Sydney FC’s passion, professionalism, and commitment to community align perfectly with who we are and where we’re headed,” Branson said.

This collaboration is set to extend across A-League Men’s and Women’s home matches with branding, activations, fan zone experiences, and exclusive discounts for members, indicating a long-term engagement strategy for both organisations.

Secondly, Anytime Fitness, Australia’s largest fitness network, joined Sydney FC for the Wrexham fixture as a one-off partner.

Their logo will be featured on the back of the Sky Blues’ neck on the playing kit for this specific game.

The collaboration also includes an exclusive content series capitalising the high-profile nature of the match to “celebrate shared values of performance, fitness, and preparation.”

Commenting on the partnership, Anytime Fitness chief brand & marketing officer, Caitlin Bancroft, expressed: “As Australia’s largest fitness community, we believe fitness should be for everybody—anytime, anywhere.”

“Partnering with Sydney FC for this global fixture is a powerful way to celebrate movement, connection, and the moments that bring people together,” Bancroft noted.

In addition, Gilton Valeo Lawyers have also been appointed as Sydney FC’s Official Immigration Partner for the 2025-26 A-Leagues season.

Their sports visa brand, Sports Visa Lawyers, also appears on the sleeve for the Wrexham match.

This partnership addresses an important operational need for A-League clubs for managing international player movements and visa requirements.

Articulating on the partnership’s practical benefits, Sydney FC CEO Mark Aubrey, noted: “Having their expertise on board is a huge asset to our club, particularly as we continue to attract world-class talent from around the globe.”

“Smooth immigration processes are vital to helping our international players integrate quickly into Sydney FC and give them every chance of enjoying a successful season both on and off the pitch,” Aubrey noted.

Lastly, Sydney FC have partnered with EatClub, a food and beverage app, specifically for the Wrexham friendly.

EatClub, known for offering discounts at over 3,500 venues, capitalised the event to promote its platform through ticket giveaways tied to app usage.

Co-founder and CEO of EatClub, Pan Koutlakis, expressed: “EatClub is about making high-quality food and drink more accessible and celebrating great moments.”

“Partnering with Sydney FC for a match like this is a fantastic opportunity to bring that spirit to life and we’re proud to be part of it,” Koutlakis concluded.

The Wrexham AFC tour of Australia has proven to be a significant commercial catalyst for A-League clubs, particularly for Sydney FC.

The global popularity of Wrexham, largely driven by the ‘Welcome to Wrexham’ docuseries, has created a unique platform for Australian clubs to attract new commercial partners and engage a wider audience.

These agreements highlight a trend in Australian sport where exhibition matches, especially those involving globally recognised entities like Wrexham, are being capitalised as standalone commercial opportunities beyond the regular league season.

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