Swans Celebrate Gather Round With Limited Edition Fashion

The Sydney Swans are making waves in the intersection of sport and style through a cutting-edge partnership with Nike, presenting a limited-edition Gather Round capsule that reinvents their traditional red and white colours.

Notably, a custom Gather Round guernsey will make its appearance on the field during Sydney’s Friday night showdown against Collingwood at Adelaide Oval.

Commenting on the collaboration, Sydney Swans CEO, Tom Harley, said: “There’s a growing movement of Sydney Swans apparel being worn beyond the game, which is a true point of pride for the club as it’s a symbol of the strong connection between our fans and the team.”

“The capsule collection will help Swans fans stand out in the crowd at Gather Round, and we look forward to seeing how they bring their own style to the range,” he said.

Nike Pacific VP/GM, Sandra Hore, added: ““Nike is proud of our partnership with the Sydney Swans and we were thrilled to collaborate on this limited edition collection for both the club and its fans.”

“At Nike, we believe in the power of sport to unite and having a sense of pride in what you wear, both on and off the field, is an important part of that.

“The new Swans collection represents the perfect fusion of sport and style and we are excited to see it go live at Gather Round,” she said.

Emphasising the dynamic fusion of footy and fashion, the capsule seamlessly merges athletic wear with streetwear sensibilities, providing both fans and players a chic and adaptable choice for game day.

Featuring a refined all-white palette, the collection includes a unisex guernsey, crew-neck jumper, jacket, t-shirt, and cap, each piece thoughtfully crafted for easy transition from the stands to everyday outings.

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