Media & Broadcast 1 min read

Supercars Unveil New TV Commercial Ahead Of Return To International Racing

image

Ahead of the return to international racing in New Zealand this weekend, Supercars have launched their latest television commercial.

The commercial features a collaboration between First Nations artists Jessica Mauboy and 3% for a new anthem titled ‘Won’t Stop’, a song that will be released commercially in August.

Shot at the iconic Mount Panorama circuit, the commercial combines motorsport action with entertainment in an attempt to draw a wider, more diverse audience to Supercars in 2024.

The commercial follows the launch of the ‘Unforgettable’ brand campaign strategy, launched last year in collaboration with creative agency WILDCARD.

The new commercial will air nationally in Australia from April 18, just a day out from the ITM Taupō Super400 in New Zealand this weekend.

Stay connected with the Ministry of Sport for continued coverage on this story and join our community to stay informed on the latest trends and strategies that shape the sports business landscape.

 

 

Similar Stories

logo
image
Media & Broadcast 2 min read

9Network Partners with Hello Sport to Transform 2026 NRL Broadcast Strategy

The 9Network has announced a partnership with Hello Sport for the 2026 NRL...

image
Media & Broadcast 2 min read

Formula 1 Renews C15 Studio Partnership to Fuel US Streaming Growth

Formula 1 has announced a multi-year renewal of its partnership with C15 Studio...

image
Media & Broadcast 2 min read

Apple and Netflix Strike Landmark F1 Partnership Ahead of 2026 Season

Apple and Netflix have announced a partnership to share Formula 1 content and live...

View all

It's free to join the team!

Join the most engaged community in the Sports Business World.

Get all the latest news, insights, data, education and event updates.