Media & Broadcast 1 min read

Supercars Unveil New TV Commercial Ahead Of Return To International Racing

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Ahead of the return to international racing in New Zealand this weekend, Supercars have launched their latest television commercial.

The commercial features a collaboration between First Nations artists Jessica Mauboy and 3% for a new anthem titled ‘Won’t Stop’, a song that will be released commercially in August.

Shot at the iconic Mount Panorama circuit, the commercial combines motorsport action with entertainment in an attempt to draw a wider, more diverse audience to Supercars in 2024.

The commercial follows the launch of the ‘Unforgettable’ brand campaign strategy, launched last year in collaboration with creative agency WILDCARD.

The new commercial will air nationally in Australia from April 18, just a day out from the ITM Taupō Super400 in New Zealand this weekend.

Stay connected with the Ministry of Sport for continued coverage on this story and join our community to stay informed on the latest trends and strategies that shape the sports business landscape.

 

 

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