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Supercars Partner With YouTube For International Broadcast

Supercars Partner With YouTube For International Broadcast

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he Repco Supercars Championship has announced a global partnership with YouTube ahead of the start of the 2021 Championship, set to begin on February 26.

As part of the deal, Supercars fans outside of Australia and New Zealand will be able to sign up to SuperView via the Supercars website for $59.99 for a full year, or via YouTube for $5.99 a month.

YouTube will provide live and non-stop streaming of every Supercars on-track session, including practices, qualifiers, and races, in what will become the first partnership in Australian sport to utilise YouTube’s membership offering.

Supercars general manager of television and content, Nathan Prendergast, said: “I’m delighted to expand our broadcast coverage in conjunction with YouTube to our fans around the world.”

“As an enhanced offering, the new package includes the addition of all Supercars practice sessions, along with support categories races and colour stories.

“SuperView now offers over 160% more coverage from regular events and four full days from the flagship Repco Bathurst 1000,” Prendergast said.

Alongside the announcement, Supercars also revealed full races from the 1997-2014 Supercars Championships will be made available for free online.

Supercars confirmed the first 181 races are now available, and the remaining races will be uploaded before the end of 2021 via Supercars ‘SuperArchive’, which will feature across Supercars’ YouTube page.

Supercars digital transformation manager, Dijana Barbarich, said the new offering is a part of Supercars’ current digital overhaul with the goal of transforming the competition’s digital footprint.

“This is a huge win for fans who can now watch some of the sport’s biggest moments, whenever they want, wherever they want,” Barbarich said.

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