Supercars announces new partnership with Jaycar Electronics for exclusive ‘Driver’s Eye’ broadcast asset

Supercars has announced a new partnership with electronics retailer Jaycar Electronics, which includes the official naming rights to the ‘Driver’s Eye’ broadcast asset. As part of the partnership, the Jaycar Electronics Driver’s Eye will feature on several Repco Supercars Championship drivers’ helmets, providing fans with an exclusive inside look during broadcasts.

The new partnership offers Jaycar Electronics a unique opportunity to showcase their brand to a wider audience while giving Supercars fans an even more immersive viewing experience. The Repco Supercars Championship heads to Western Australia next week for the Bosch Power Tools Perth SuperSprint, where fans will be able to catch the newly re-named Jaycar Electronics Driver’s Eye among 24 hours of Foxtel’s live coverage starting Friday, April 28 from Wanneroo Raceway.