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TH Australia has announced two exclusive travel and non-exclusive hospitality partnerships, with both the Melbourne Storm, and the Melbourne Racing Club.

On top of these, STH Australia has agreed an agency appointment with NRL Travel for ticket-inclusive travel packages for its global customer base and has entered a hospitality agency partnership with Moonee Valley Racing Club.

STH Group CEO, Simon Jefford, said: “This is a crucial moment in the development of STH Australia as it means we have substantially strengthened our position in Australia.”

“Last year we opened an office in Sydney on the back of a six-year deal with Rugby Australia and the creation of a new brand, Wallabies Travel.

“The recent announcement of our new partnerships means that our team in Australia has quickly established itself as the most innovative and exciting travel and hospitality provider in the country and secured its position as a market leader,” Jefford said.

As part of the Melbourne Storm partnership, STH Australia will manage the travel of its rugby league supporters under the banner of ‘Melbourne Storm Tours’, with STH to provide packages for Storm fans across the world with ticket-inclusive travel tours.

With the Melbourne Racing Club, STH Australia will deliver official travel packages for the Caulfield Cup Carnival under the new brand, ‘Caulfield Cup Travel’, where STH will develop, market, sell, and deliver Caulfield Cup Carnival ticket-inclusive travel tours worldwide.

Speaking on the new partnerships, STH Australia general manager, Sam Chadwick, said: “We are delighted to be able to announce these significant new partnerships with three of most respected and prestigious sporting organisations in Australia who host some of the most popular events in the sporting calendar.”

“This is a major step forward for STH Australia and demonstrates the mounting reputation we have in the market for our ability to deliver unique and memorable spectator experiences at the very biggest events in the Australian sporting calendar,” Chadwick said.