Stats Perform has confirmed the acquisition of 13 Strides, a visual content studio for sport.

The move comes as Stats perform hopes to drive fan engagement and help clients succeed in a competitive sports media market.

Stats Perform said in a press release, by adding the 13 Strides products to the Stats Perform portfolio, clients will be given access to unique tools, rich sports data, and advanced AI.

Stats Perform CEO, Carl Mergele, said: “Imagine the power of combining the world’s best repository of sports data, and the most advanced AI, with this simple and fast way to create engaging graphics.”

“That’s why we are so excited to welcome 13 Strides to our organisation.

“With their expertise in fan engagement and our data and AI, we can empower our clients with the solutions they need to truly delight their fans,” he said.

13 Strides’ co-founder and chief technology officer, Kevin Allinson, said: “Our passion has always been around the visual power of sport, and so this opportunity to use data, and AI takes our ambitions to a completely new level.”

“We are very excited to be joining Stats Perform and to be accelerating our roadmap into new technologies and sectors of sport,” he said.

Stats Perform said the addition of 13 Strides’s technology will also complement their recently launched media platform, PressBox, with Stats Perform’s clients given direct access to create data and AI-infused graphics within the platform.