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St Kilda Football Club Welcomes Michael Scott as Chief Customer & Commercial Officer

Written by MOS Editorial Team

Published on 19 December 2024

St Kilda Football Club has appointed Michael Scott as its first-ever Chief Customer & Commercial Officer. In this position, Scott will oversee the club’s Consumer, Commercial, Marketing & Content, and Data Strategy teams. His mission is to drive revenue growth and deepen customer engagement.

Scott’s extensive experience includes leadership roles at renowned brands like Rip Curl, McDonald’s, Virgin, Coles, Nike, and Sweat. His expertise in consumer engagement and data strategy makes him well-suited to enhance St Kilda’s commercial and marketing efforts.

“Mike is a highly accomplished executive with a proven track record,” said Chief Executive Officer Carl Dilena. “This new role reflects our commitment to unlocking the club’s potential. With Mike’s leadership, we’re confident in strengthening our financial position and delivering value to our members and partners.”

Scott expressed his enthusiasm for the role and the club’s future: “I’m excited to step into this role at such an important time for St Kilda,” Scott said. “The foundation for success is strong, and I see enormous potential to elevate our consumer and commercial offerings.

“St Kilda’s rich history and loyal fanbase make this a unique opportunity. I look forward to working with the team to drive growth and achieve success both on and off the field.”

Scott will officially begin his role on February 3, 2025, marking the start of a new chapter for St Kilda Football Club.