Spain Triumphs in FIFA World Cup 2026™ Finale Amidst Spectacular Topps Halftime Show

The FIFA World Cup 2026™ Topps Final Halftime Show enthralled fans in New York New Jersey and across the globe as Spain secured a historic victory over Argentina to claim the championship title.

Topps secured the naming rights ahead of the FIFA World Cup™ Final, and the event was known as the FIFA World Cup 2026™ Topps Final Halftime Show. It brought together some of the most iconic performers of the time for a landmark celebration that intersected sport, music and global impact.

Produced by Global Citizen and curated by Chris Martin, the FIFA World Cup 2026™ Topps Final Halftime Show was co-headlined by Madonna, Shakira, BTS and Justin Bieber. It also featured Burna Boy, Gustavo Dudamel, the internationally acclaimed Venezuelan conductor and Music and Artistic Director of the New York Philharmonic, and the Webby Award-winning PS 22 Chorus alongside Coldplay.

In addition to Topps, FIFA Partners ADI Chain and Visa, Official Sponsor Bank of America, Tournament Supporters DoorDash and Marriott Bonvoy, Preferred Platform YouTube Music, and Master Licensee for the tournament across Greater China and Japan, Kayford Holdings, supported the show. Each organisation was integrated in diverse ways throughout the 11-minute extravaganza that wowed fans in the stadium, at watch parties across the host countries, and in front of television sets and mobile devices across the globe.

Fans witnessed Bank of America’s viral Fan Bands™ throughout the show in addition to a special delivery from DoorDash. The participation of Ghetto Kids alongside Shakira & Burna Boy was supported by Marriott Bonvoy, while Visa’s Tap In campaign extended to music. Thanks to YouTube Music, the full FIFA World Cup 2026™ Topps Final Halftime Show remained available on the platform after its conclusion, giving fans the chance to re-live every moment.

The FIFA World Cup 2026™ Topps Final Halftime Show supported the FIFA Global Citizen Education Fund, an initiative that aimed to raise USD100 million (AUD143 million) to expand access to quality education and football opportunities for children worldwide. Over USD60 million (AUD85 million) had already been raised, with USD1 (AUD1.43) from the sale of every ticket for FIFA World Cup 2026 matches donated to the Fund to support social projects around the world.

Additionally, Shakira’s royalties from the official FIFA World Cup 2026 song, global hit single ‘Dai Dai’, were donated to the Education Fund.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.