2 min read

Sony Lands US Open Broadcast Deal


Sony Pictures Network (SPN) has agreed to a deal with the United States Tennis Association (USTA), where they will get the exclusive television and digital rights for the US Open in the Indian subcontinent until 2024.

The three-year deal will include the 2022 tournament and will see SPN’s telecast reach India, Pakistan, Bangladesh, Sri Lanka, Nepal, Bhutan, and Maldives.

Additionally, the tournament will be broadcast across multiple channels and in four different languages, including English, Hindi, Tamil and Telugu.

Livestreams of the US Open will also be available on SPN’s premium platform, SonyLIV.

Commenting on the deal, USTA chief commercial officer, Kirsten Corio, said: “Having a broadcast partner committed to becoming a home for tennis in their region is central to growing fan engagement with the game and is what makes Sony Pictures Networks India a perfect partner for the US Open.”

Sony Pictures Networks India chief revenue officer, distribution and head of sports business, Rajesh Kaul, added: “We are pleased to acquire the media rights to the US Open, the final stop of the tennis Grand Slam calendar, which makes us the premier destination for tennis fans in India and the subcontinent.”

“For the first time in its history of broadcast in India, the US Open will be broadcast in four languages on our network.

“As the home of tennis we have been and will continue to serve the growing fanbase in India,” he said.

The deal means the US Open becomes the third Grand Slam SPN holds the rights to, joining the Australian and French Opens.

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