Fan engagement and rewards platform, Socios.com, has been announced as a sponsor of football’s most prestigious individual award, the Ballon D’or.

Socios.com were announced as the official partner of the 2022 awards, retaining the position from 2021.

As part of the agreement, Socios.com will award some members with VIP tickets to the event.

Socios.com CEO, Alexandre Dreyfus, commented: “We’re delighted to partner with Ballon d’Or once again, giving us the opportunity to promote our brand at football’s most prestigious annual event.”

“Millions of fans are already enjoying Socios.com and exposure on this scale allows us to present our thriving rewards and engagement community to many millions more,” he said.

The deal adds to Socios.com’s growing football portfolio, with clubs such as PSG, Barcelona and Manchester City, as well as PSG athlete Lionel Messi being announced as a global ambassador in March.

The event will take place on 17 October in Paris at the Théâtre du Châtelet.