Shikenso Analytics partners with ESL FACEIT Group

Shikenso Analytics, a data and analytics platform specialising in esports, has entered into a multi-year partnership with the esports tournament organiser, ESL FACEIT Group (EFG).

This collaboration aims to enhance brand partnership performance across global esports events by providing advanced media valuation services.

Commenting on the partnership, co-CEO & co-founder of Shikenso Analytics, Arwin Fallah Shiraz, said: “The partnership with ESL Group marks a new chapter for us at Shikenso.”

“Providing our AI technology to one of the leading forces in the esports entertainment industry solidifies our vision of establishing an industry-wide sponsorship analytics standard, we are excited to empower EFG with our data and support them for the years to come,” Shiraz said.

While the financial details of the agreement remain undisclosed, Shikenso’s involvement encompasses an extensive array of esports events, such as the Intel Extreme Masters (IEM), ESL Pro League, ESL One, DreamLeague, Overwatch Champions Series, Call of Duty League, and the Snapdragon Pro Series will be monitored.

Shikenso has demonstrated a proactive approach within the gaming and esports landscape recently, forming strategic partnerships with various stakeholders, as their collaborations extend beyond tournament organisers to include relationships with notable esports organisations like G2 and GIANTX, as well as talent agencies such as Fuse, Sportfive, and GroupM.

This lets Shikenso deliver valuable data insights over time, along with in-depth metrics and reports that are essential for understanding engagement and visibility, Shikenso analytics also boasts a comprehensive toolkit that includes image recognition, audience analysis, audio and voice tracking, and text sentiment analysis.

These capabilities empower stakeholders to garner insights that enhance brand visibility and engagement across numerous channels, including broadcasts, OTT platforms, live streams, online media, and social media.

As Shikenso continues to forge its path in both the esports and traditional sports arenas, this partnership with EFG is set to strengthen its influence and contribute to the evolving landscape of sponsorship analytics in the sports industry.

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