Media & Broadcast 2 min read

SEN Secures Broadcast Rights for LIV Golf Adelaide 2026

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Sports Entertainment Network (SEN) has confirmed it will provide extensive live coverage of LIV Golf Adelaide as the tournament transitions to a four-day format.

Broadcasting from Thursday 12 February to Sunday 15 February, SEN will anchor its coverage at The Grange Golf Club, marking its third consecutive year as the event’s primary radio partner since the tournament’s Australian debut in 2023.

By expanding to a four-day schedule, the organisation aims to capitalise on record-breaking fan engagement and hospitality demand. SEN is deploying its proprietary SEN Stadium technology to eliminate broadcast delay for in-venue spectators, a critical feature for maintaining the “party-hole” atmosphere that has defined the event’s brand identity.

Commenting on the broadcasting coverage, SEN’s group radio director, Sam Thompson, said: “LIV Golf Adelaide has quickly established itself as one of the great live sporting events in Australia.”

“Our aim is to make sure fans don’t miss a moment of the drama, the atmosphere and the world-class golf on display,” Thompson said.

The narrative for the 2026 edition is dominated by the form of Ripper GC, led by Open Champion Cameron Smith. The team enters the Adelaide round with significant momentum following a dominant performance in Riyadh, where new recruit Elvis Smylie secured a historic debut victory over world No. 1 Jon Rahm. Smylie’s addition to the roster alongside veterans Marc Leishman and Lucas Herbert provides a potent local marketing angle for both the league and the broadcaster.

The broadcast team will feature high-profile Australian voices including Pat Welsh, Mat Rogers, and Miles Pfitzner.

With South Australia acting as the exclusive Australian host, the event continues to drive regional tourism and broadcast value.

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