SEN Expands Into Sydney

Sports broadcaster SEN has announced its expansion into Sydney with the acquisition of the 2CH 1170 AM radio licence with plans to acquire 1539 AM Sydney as well.

The expansion will see 1539 AM become the third SENTrack station in NSW, and the seventh of its kind nationally, featuring a local breakfast show hosted by rugby league personalities Joel Caine and Jimmy Smith.

SEN CEO, Craig Hutchison, said he was excited to expand the radio platform into Sydney, Australia’s largest radio advertising market.

“The opportunity to own and run a commercial licence in Sydney is rare, especially on a station and signal that has built such a loyal audience as 2CH,” Hutchison said.

“Combined with our plans to launch racing service SENTrack into Sydney, we are incredibly excited to expand our footprint into Australia’s biggest city.

“We are incredibly excited to launch SENTrack, Australia’s first independent racing, harness and greyhound radio racing service into Sydney and we are delighted that we can maintain our parochial approach to state-by-state content, with our new local breakfast show.

“The radio signals we have acquired all sit in great spots on the AM dial, and will be paired as always with an aggressive digital strategy.

“We can’t wait to get right behind NSW racing, harness and greyhounds and help attract and keep new fans to these great industries in the fun and social tone that SENTrack seeks to hit each day.

“And with two of the state’s most entertaining sports identities getting us off and racing each morning, we expect plenty of fun and insights along the way,” he said.

Caine said he was thrilled to be joining SENTrack with Smith, sharing their sports insights with fans Monday-Thursday, 6.30-8.30am.

“I can’t wait to join Jimmy (Smith) bright and early to discuss the day’s sporting agenda and all the hot topics across chasing, pacing, and racing,” Caine said.

“It’ll be heaps of fun and I’m sure we’ll have a lot of laughs along the way,” he said.