The Seattle Seahawks, along with Lumen Field, have announced their plans to modernise fan experience by launching the first Amazon ‘Just Walk Out’ technology store.

The store will use palm recognition technology to charge customers, with the Seahawks being the first National Football League franchise to implement it into their stadium.

Additionally, the single store will be named ‘District Market’ and will be run in collaboration with Lumen Field’s hospitality partner, Levy, and their innovation studio, DBK Studio.

Commenting on the partnership, Seahawks vice president, Zach Hensley, said: “We are continually looking at new ways to innovate and modernize our fan experience, and we know fans will love the fast, convenient experience the Just Walk Out technology and Amazon One-enabled store will deliver.”

“We are proud to bring this technology to our fans so they can spend more time enjoying the game,” he said.

DBK Studio managing director and Levy at E15 Group VP of strategy and analytics, Sandeep Satish, added: “We’re excited to partner with the Seahawks and Lumen Field to bring Seattle fans an incredibly fast and convenient new way to enjoy their favorite food and beverage.”

“Checkout-free experiences, like District Market, have taken off in a very short amount of time because they give fans unprecedented control and enable them to spend so much more time enjoying the event.

“We look forward to continuously growing these truly frictionless experiences,” he said.

The news comes after the National Football League switched UK broadcasters, where their live coverage will move to ITV.

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