S-Trend Sportswear Extends Long-Term Partnership with Motorsport Australia

Australian apparel and merchandise brand S-Trend Sportswear has officially extended its long-standing partnership with Motorsport Australia for the 2026 season.

As the Official Merchandise and Apparel Partner, the custom teamwear specialist will continue to outfit thousands of officials and staff across the country while managing the governing body’s dedicated eStore.

Expressing pride in the continued support of the Australian motorsport community and the volunteers who drive the sport, managing director of S-Trend Sportswear, Douglas Tsoi, said: “Providing high-quality apparel is something we take great pride in.” 

Echoed this sentiment, Motorsport Australia partnerships manager, Loren Di Pietro, added: “Their commitment to quality, service and sustainability makes them a natural fit for our organisation.”

Sustainability remains a core pillar of the commercial agreement, with S-Trend significantly increasing its use of technical fabrics transformed from recycled plastic bottles. After converting the equivalent of 670,000 bottles in 2023, the company’s eco-friendly output grew to 890,000 bottles in 2025, benefiting all merchandise partners including Motorsport Australia.

Most recently, the partnership reached a major operational milestone by clothing the entire 2026 Australian Grand Prix officials cohort, a group totalling more than 1,000 individuals. This large-scale delivery utilised the governing body’s latest official designs, ensuring a professional and cohesive aesthetic for the world-class event.

Beyond elite national events, the agreement includes a Club Merch Program designed to provide easier access for affiliated grassroots clubs to obtain member merchandise.

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