Roosters Announce Coinstash As Major Sponsor For 2025

Coinstash, recognised as one of Australia’s rapidly expanding cryptocurrency exchanges, has unveiled a significant sponsorship deal with the Sydney Roosters for the upcoming 2025 NRL season.

This partnership will see Coinstash’s branding prominently featured across various team assets, notably on the official media polo worn by both coaching staff and players, as well as on LED signage at Allianz Stadium during home fixtures.

Commenting on the partnership, Coinstash co-founder and CEO, Ting Wang, said: “Partnering with the Sydney Roosters gives us a powerful platform to connect directly with Australians who love their sport and are increasingly curious about cryptocurrency.”

“As we surpass important growth milestones, collaborations like these allow Coinstash to make crypto investing more accessible, relatable, and integrated into everyday life,” he said.

Roosters COO, Jarrod Johnstone, added: “Coinstash is an impressive Australian success story, and we’re delighted to welcome them into the Roosters family.”

“We believe their forward-looking approach to finance and digital assets will resonate strongly with our supporters, and we look forward to creating exciting fan experiences together during the upcoming NRL season,” he said.

Furthermore, the collaboration aims to engage NRL fans through targeted promotions and match-day activities that will not only enhance their experience but also offer educational insights into cryptocurrency.

Additionally, fans can anticipate exclusive offers designed to deepen their understanding of digital assets.

This announcement coincides with Coinstash’s milestone achievement of surpassing AUD$1.3 billion in total trading volume.

The exchange has reported growth of over 300% in trading volumes from Q4 2023 to Q4 2024.

Such figures underscore a broader trend of mainstream acceptance of digital currencies, highlighting an increasing number of Australians who are integrating cryptocurrencies into their investment strategies.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!