2 min read

Richmond Football Club Partners with Fanatics for Retail and Merchandising


The Richmond Football Club have announced an exclusive long-term retail and merchandising partnership with Fanatics, a global leader in licensed sports merchandise, aiming to enhance the availability and variety of Richmond merchandise for the club’s fanbase.

As part of this partnership, a re-vamped online platform, Richmond FC Shop, is now available for fans to access and purchase merchandise. Additionally, the club’s physical retail outlet, the Roar Store at Punt Road, has undergone a complete refurbishment and is now managed by Fanatics.

This partnership leverages Fanatics’ global reach and expertise, ensuring Richmond fans have access to a wide range of merchandise, both in Australia and internationally. The online store features high-resolution product displays, a seamless checkout process, and multiple language options, providing a top-tier shopping experience.

Dino Imbriano, General Manager – Consumer Business at Richmond Football Club, expressed enthusiasm about the partnership, highlighting the potential for better engagement with the club’s global fanbase. Tyler Emsden, Director of Business Development for Australia & New Zealand at Fanatics, echoed these sentiments, emphasising Fanatics’ commitment to providing the best retail experience for Tigers fans.

This deal builds on Fanatics’ growing presence in Australia, which includes partnerships with the AFL, Essendon Football Club, and Rugby Australia. Fanatics works with over 900 sports organisations globally, including major leagues and teams across various sports.

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