Resmed Tackling Sleep With Lions Tour Partnership

Resmed, a health technology firm focused on sleep, breathing, and home care solutions, has been named the official sleep partner of the Qatar Airways British & Irish Lions Tour.

The partnership aims to raise awareness about the vital importance of quality sleep, which stands alongside exercise and diet as a key component of health.

Commenting on the partnership, Rugby Australia CEO, Phil Waugh, said: “Resmed is an industry leader, and we are thrilled to have them on board as an official partner for this year’s British & Irish Lions Tour.”

“Quality sleep is essential for our players to excel, and it is equally vital for fans as they come together to celebrate and connect throughout the Tour across Australia,” Waugh said.

Resmed’s chief marketing officer, Katrin Pucknat, added: “Poor sleep impacts every aspect of our lives, but the encouraging news is that there are actionable steps we can take to enhance our sleep health.”

“As the Official Sleep Partner of the Tour, we are eager to spotlight the critical connection between sleep and athletic performance, while also inspiring fans to reflect on how sleep influences their everyday lives, all while enjoying the experience,” Pucknat said.

In its capacity as the Official Sleep Partner, Resmed is set to launch the engaging ‘Tackle Your Sleep’ campaign, a digital initiative featuring renowned rugby legends.

This light-hearted campaign addresses pressing sleep health issues impacting both players and fans in Australia, the UK and Ireland.

The rugby icons will share valuable tips and strategies to enhance sleep quality, emphasising its critical role in overall health.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!