Region: Middle East
FIFA and LEGO Group Ink Announce Partnership
FIFA has announced a commercial collaboration with the LEGO Group ahead of the...
December 4, 2025
PIF Acquires 93% of Electronic Arts in Major $55 Billion Gaming Takeover
The Public Investment Fund (PIF) of Saudi Arabia is poised to acquire an...
December 4, 2025
Believe. Belong. Become – Brisbane 2032
The Brisbane 2032 Organising Committee has unveiled its official Games Vision“Believe. Belong. Become....
December 4, 2025
Qatar Airways Debuts Formula 1-Themed B777 Livery Design
Qatar Airways has executed a major global brand activation, debuting a new Formula...
December 3, 2025
How Would Michael Porter View Brisbane 2032
By John Cairney & Rick Burton One of our respective daughters is studying...
December 3, 2025
EA Sports FC and UEFA Expand Grassroots Initiative with Free Coaching Resources
EA Sports FC and UEFA have announced the expansion of their FC Futures...
December 2, 2025
Beyond Sports Absorbs Pulselive to Create Unified Fan Engagement Powerhouse
Beyond Sports has announced it will formally integrate Pulselive into its operations, effectively...
December 2, 2025
Audi F1 Seals Principal Partnership with Visit Qatar
The future Audi F1 Team has confirmed a commercial foundation for its 2026...
December 1, 2025
Samsung to Elevate Athlete and Fan Experiences at Milano Cortina 2026
Samsung will leverage its Galaxy technology to enhance engagement for athletes and fans...
November 30, 2025
World Rugby and Emirates Extend Global Partnership Through 2035
World Rugby and Emirates have announced a landmark multi-tournament partnership, described as the...
November 28, 2025
FIFA and Globant Expand Partnership to Deliver Enhanced Digital Services
FIFA has expanded its partnership with Globant, a digitally native technology company, to...
November 28, 2025
AEG and Marriott Bonvoy Renew Global Partnership
AEG, the global leader in sports and live entertainment, and Marriott Bonvoy, Marriott...
November 28, 2025
World Rugby Unveils Expanded Three-Tier HSBC SVNS Structure with New Global Destinations
World Rugby has officially launched the HSBC SVNS 2026 season, announcing a refreshed...
November 27, 2025
RWC 2027 Presale Announced as Wilkinson and Gregan Reunite
Anticipation is building for the Men’s Rugby World Cup 2027 in Australia, with...
November 27, 2025
What the Global Sport Industry Must Learn Before Entering Asia’s Next Sport Boom
In an opinion piece from by John Cairney & Rick Burton, wrote that...
November 26, 2025
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