Region: Middle East
WTA Signs Sponsorship with Mercedes-Benz
The WTA and Mercedes-Benz have announced a new, long-term partnership in what is...
December 12, 2025
Australian All Abilities Championship Becomes First IGF Counting Event Under New Rules
Golf Australia and the International Golf Federation (IGF) have announced a major milestone...
December 11, 2025
EA Sports Unveils Major Football League Partners for $1 Million 2026 FC Pro Circuit
Electronic Arts (EA), through its EA Sports division, has confirmed the slate of...
December 10, 2025
Brand USA Launches New Digital Hub to Capitalise on World Cup Tourism Opportunity
In a strategic initiative ahead of the 2026 FIFA World Cup, Brand USA,...
December 10, 2025
FIFA Adopts Super Bowl Model for 2026 Final Halftime Show
FIFA president, Gianni Infantino has confirmed a major shift in the commercial and...
December 7, 2025
LA28 Olympics Surpasses $2 Billion Sponsorship Target
The 2028 Los Angeles Olympic and Paralympic Games (LA28) have secured a commercial...
December 5, 2025
FIFA and LEGO Group Ink Announce Partnership
FIFA has announced a commercial collaboration with the LEGO Group ahead of the...
December 4, 2025
PIF Acquires 93% of Electronic Arts in Major $55 Billion Gaming Takeover
The Public Investment Fund (PIF) of Saudi Arabia is poised to acquire an...
December 4, 2025
Believe. Belong. Become – Brisbane 2032
The Brisbane 2032 Organising Committee has unveiled its official Games Vision“Believe. Belong. Become....
December 4, 2025
Qatar Airways Debuts Formula 1-Themed B777 Livery Design
Qatar Airways has executed a major global brand activation, debuting a new Formula...
December 3, 2025
How Would Michael Porter View Brisbane 2032
By John Cairney & Rick Burton One of our respective daughters is studying...
December 3, 2025
EA Sports FC and UEFA Expand Grassroots Initiative with Free Coaching Resources
EA Sports FC and UEFA have announced the expansion of their FC Futures...
December 2, 2025
Beyond Sports Absorbs Pulselive to Create Unified Fan Engagement Powerhouse
Beyond Sports has announced it will formally integrate Pulselive into its operations, effectively...
December 2, 2025
Audi F1 Seals Principal Partnership with Visit Qatar
The future Audi F1 Team has confirmed a commercial foundation for its 2026...
December 1, 2025
Samsung to Elevate Athlete and Fan Experiences at Milano Cortina 2026
Samsung will leverage its Galaxy technology to enhance engagement for athletes and fans...
November 30, 2025
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