Region: Middle East
PGA TOUR and Viking Announce Multi-Year Marketing Partnership
The PGA TOUR and Viking have formalised a landmark multi-year marketing partnership, designating...
January 13, 2026
Brooks Koepka Reinstated to PGA Tour Under New Elite Returning Member Program
The PGA Tour has formalised a new pathway for golf’s most decorated stars...
January 13, 2026
NASCAR Abandons Elimination Format for Return of ‘The Chase’ in 2026
NASCAR has announced an overhaul of its championship structure, confirming that the sport...
January 13, 2026
Riot Games Eliminates Regional Prize Pools in Strategic Esports Revenue Overhaul
Riot Games has announced a major modernisation of its financial structure for the...
January 12, 2026
Anta Sports Launches Strategic USD1.5 Billion Bid for Pinault Family’s Puma Stake
Anta Sports Products has formalised an offer to acquire a 29% stake in Puma...
January 9, 2026
FIFA Names TikTok as First ‘Preferred Platform’ in Landmark World Cup 2026 Partnership
FIFA has announced a first-of-its-kind "Preferred Platform" agreement with TikTok to enhance the...
January 9, 2026
Milano Cortina 2026: IOC Unveils Digital-First Marketing Strategy
The International Olympic Committee (IOC) has formalised a strategic marketing and media framework...
January 9, 2026
Getty Images and Greenfly Launch Real-Time Content Solution for Talent and Creators
Getty Images has announced a partnership with Greenfly to launch "Access by Getty...
January 9, 2026
TikTok Formalises ‘GamePlan’ Suite to Drive Global Sports Commercial Conversion
TikTok has officially released GamePlan, its bespoke strategic suite of tools, as a...
December 29, 2025
FIFA and Netflix Announce Partnership Ahead of World Cup 2026
FIFA has officially announced a landmark partnership with Netflix Games to launch an...
December 19, 2025
FIFA’s “Variable Pricing” Causes Global Uproar as World Cup Ticket Prices Soar
FIFA has rolled out its most aggressive commercial strategy for the 2026 World...
December 15, 2025
WTA Signs Sponsorship with Mercedes-Benz
The WTA and Mercedes-Benz have announced a new, long-term partnership in what is...
December 12, 2025
Australian All Abilities Championship Becomes First IGF Counting Event Under New Rules
Golf Australia and the International Golf Federation (IGF) have announced a major milestone...
December 11, 2025
EA Sports Unveils Major Football League Partners for $1 Million 2026 FC Pro Circuit
Electronic Arts (EA), through its EA Sports division, has confirmed the slate of...
December 10, 2025
Brand USA Launches New Digital Hub to Capitalise on World Cup Tourism Opportunity
In a strategic initiative ahead of the 2026 FIFA World Cup, Brand USA,...
December 10, 2025
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